Everything that a consumer touches or sees with the Chase name on it builds the Chase brand. That includes debit/credit cards, gift cards, checks, ATMs, ATM screens, baseball fields, signage, video merchandising, rock concerts, partner branding, the retail branch right down to the check writing desk, and yes, advertising. Crafting that experience has meant blurring the lines between marketing and architecture. It also means creating a concise description is nearly impossible. Markitecture, maybe? No, let's stick with the longer explanation.