Press / Indianapolis Business Journal

Landing ad revenue Airport charged up over sponsorship of electrical outlets

February, 2006
Chris O'Malley

"But there's genius in this," insists Carlson. "Those outlets are already used by lots of business travelers to recharge their iPods, laptops, wireless phones and other gadgets. So what better place for Chase to target business prospects who might even log on to its Web site while they're waiting for flights? "We realized the airport was a place where a lot of business-to-business decision makers clustered. You have men and women with expensive suits, sitting cross-legged on the floor."