Press / Edge Boston
"Rick & Steve" on DVD, Plus "EmotiClips," Now Available
August 28, 2007
By Kilian Melloy
The DVD release, today, of the animated Logo TV series Rick & Steve: The Happiest Gay Couple in All the World will delight Rick & Steve fans, but so might the EmotiClips that Paramount Home Entertainment has brought out for use in promoting the show.
According to a press release for the EmotiClips, which are an innovation from Bradley and Montgomery (BaM for short), the EmotiClips--which were made available yesterday--"will be able to trade online messages of encouragement, love, and well... other stuff."
A sample EmotiClip--titled I Want to Be Your Alternative Lifestyle Companion!--is available at http://www.veoh.com/videos/v1046397Tkmts3na
The EmotiClips were first employed to promote the DVD release of The Hills, Season 2.
Logo, which is part of the MTV Networks family of channels, is the first (and so far, the only) 24-hour LGBT cable network.
Logo is the newest channel from MTV Networks and the first and only 24-hour cable network for the LGBT community.
Said Ben Carlson, Chief Strategic Officer of BaM, the EmotiClips are "an immediate way for people to discover the show, get fans to introduce the show to their friends, and to take television beyond a passive activity and really use it to communicate."
Continued Carlson, "'Viral' [marketing] has become a bit muddied as a concept. But we've found with EmotiClips that when you have compelling content and let fans know about organically through fan sites, blogs and social networking sites it really does take on a life of its own that isn't artificial or forced."
Scott Montgomery, principal of BaM, remarked, "EmotiClips takes the idea of being a fan of a show and turns it in a new direction."
Added Montgomery, "By making it a part of electronic dialog, it 'badges' the sender. People already feel like a show they like is theirs;' an Emoticlip can cement that relationship. Plus, we got to sort through episode after episode of funny stuff. Who doesn't want that job?"
Bradley and Montgomery, an independent creative agency that bills itself as "focusing on unconventional projects for large and mid-sized brands," was founded in 1999.
Logo's Rick & Steve is an animated comedy that uses computer-generated imagery to depict a world in which characters that look like plastic toys get involved in outrageous situations. The pair at the heart of the show--voiced by Will Matthews and Queer As Folk alum Peter Paige--are a gay couple whose adventures are narrated by film director Q. Allan Brocka (Boy Culture).
The show's five-episode first season (including segments with titles like "Damn Straights," "It's Raining Pussy," and "Bush Baby") premiered earlier this summer, and features guest voices Billy West (Ren and Stimpy, Futurama) as "Dr. Hunk," and comedian Margaret Cho (I'm the One That I Want) as "Condie Ling" in three episodes.
The show also features Kirsten Kellogg as the owner of a sex-toy shop, Dana Bernstein as her butch construction-worker partner, Alan Cumming as a older, HIV+ character, and Wilson Cruz as the gay couple's houseboy.
The show's episodes tackle material like sperm donation, gay family cruises, and relationship issues.
Q Allan Brocka writes and produces the series, which is based on short films of the same title that Brocka created in 1999.
The 120-minute DVD retails for $19.99.
Kilian Melloy reviews media, conducts interviews, and writes commentary for EDGEBoston, where he also serves as Assistant Arts Editor.
According to a press release for the EmotiClips, which are an innovation from Bradley and Montgomery (BaM for short), the EmotiClips--which were made available yesterday--"will be able to trade online messages of encouragement, love, and well... other stuff."
A sample EmotiClip--titled I Want to Be Your Alternative Lifestyle Companion!--is available at http://www.veoh.com/videos/v1046397Tkmts3na
The EmotiClips were first employed to promote the DVD release of The Hills, Season 2.
Logo, which is part of the MTV Networks family of channels, is the first (and so far, the only) 24-hour LGBT cable network.
Logo is the newest channel from MTV Networks and the first and only 24-hour cable network for the LGBT community.
Said Ben Carlson, Chief Strategic Officer of BaM, the EmotiClips are "an immediate way for people to discover the show, get fans to introduce the show to their friends, and to take television beyond a passive activity and really use it to communicate."
Continued Carlson, "'Viral' [marketing] has become a bit muddied as a concept. But we've found with EmotiClips that when you have compelling content and let fans know about organically through fan sites, blogs and social networking sites it really does take on a life of its own that isn't artificial or forced."
Scott Montgomery, principal of BaM, remarked, "EmotiClips takes the idea of being a fan of a show and turns it in a new direction."
Added Montgomery, "By making it a part of electronic dialog, it 'badges' the sender. People already feel like a show they like is theirs;' an Emoticlip can cement that relationship. Plus, we got to sort through episode after episode of funny stuff. Who doesn't want that job?"
Bradley and Montgomery, an independent creative agency that bills itself as "focusing on unconventional projects for large and mid-sized brands," was founded in 1999.
Logo's Rick & Steve is an animated comedy that uses computer-generated imagery to depict a world in which characters that look like plastic toys get involved in outrageous situations. The pair at the heart of the show--voiced by Will Matthews and Queer As Folk alum Peter Paige--are a gay couple whose adventures are narrated by film director Q. Allan Brocka (Boy Culture).
The show's five-episode first season (including segments with titles like "Damn Straights," "It's Raining Pussy," and "Bush Baby") premiered earlier this summer, and features guest voices Billy West (Ren and Stimpy, Futurama) as "Dr. Hunk," and comedian Margaret Cho (I'm the One That I Want) as "Condie Ling" in three episodes.
The show also features Kirsten Kellogg as the owner of a sex-toy shop, Dana Bernstein as her butch construction-worker partner, Alan Cumming as a older, HIV+ character, and Wilson Cruz as the gay couple's houseboy.
The show's episodes tackle material like sperm donation, gay family cruises, and relationship issues.
Q Allan Brocka writes and produces the series, which is based on short films of the same title that Brocka created in 1999.
The 120-minute DVD retails for $19.99.
Kilian Melloy reviews media, conducts interviews, and writes commentary for EDGEBoston, where he also serves as Assistant Arts Editor.