Press / CFO Europe

Left to their own devices

December, 2005
By Russ Banham

Palm-sized MP3 players are more expensive. Apple's wildly popular iPod Nano, for instance, retails for less than €250. Then again, the iPod features powerful productivity and entertainment software and holds up to four gigabytes of information. Even Apple's less pricey iPod Shuffle comes with a one gigabyte flash drive - plenty for most business uses.

Scott Montgomery will attest to that. Montgomery, a principal and creative director at Indianapolis advertising agency Bradley & Montgomery, recently visited a client to give a presentation. Upon arrival, however, Montgomery ran into a technical problem that prevented him from connecting his laptop to his client's projector. Fortuitously, Montgomery had also stored the presentation on his iPod Shuffle. He simply plugged it into the USB port on the client's PC, then ran the presentation on the iPod, using the client's projector as a monitor. "The Shuffle has enough storage for all but the most egregious PowerPoint presentation," he notes.