Press / Screenhead

The pony distress

August 25, 2005
By Dong Resin

If you've been to ad agency Bradley and Montgomery's web site recently, you've seen the work of a hacker. Not just any hacker either, the cute girly animated hearts and dancing bunnies may have tipped you off to that, but an 11-year-old girl hacker, one having an internet wrecking tantrum at the lack of a pony in her life, and pulling a Radical Edward upon hapless websites in order to force her father to buy her one. "I want a pony!!!!" -it yells at you - "Until my Dad gets me a pony, I am going to wreck like a ton of websites. Don't blame me. It's my Dad's fault."

Unfortunately it's not real, it turns out it's the most creative "website under construction" message we've heard of. "We loved the idea of an 11-year-old girl as an Internet terrorist," explains partner Scott Montgomery.