Justin Tysdal, owner of an insurance agency, had an idea that would brand him a success and plant his company's image onto every leather-clad motorcycle fanatic from here to Route 66. Tysdal wanted to join the world of custom motorcycle-building.

Along with his creative ad agency, Bradley and Montgomery [BaM] of Indianapolis, IN, Tysdal brainstormed a home run. "Because the choppers are custom, and large," says BaM Director Carrie Voorhis, "it just wasn't feasible to demonstrate the brand using product." So instead, the creatives at BaM designed T-shirts and posters that displayed Chopper Farm's logo, along with some wicked sayings such as "Chrome is Satan's favorite color." What transpired was a marketing dream.

Chopper Farm unveiled their new campaign at the famous motorcycle rally in Sturgis, SD. The response to the posters and T-shirts was overwhelming, as the audience gobbled up the swag and demanded more - along with information on the company itself. "The entire campaign was mostly an experiment to determine whether or not the is relatively limited audience of enthusiasts would welcome another brand," says Voorhis. "It turns out that they would."

Due to the success of the apparel, demand for the choppers has boomed along with expectations.